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Email Marketing Specialist

An email marketing specialist focuses on creating, designing and sending emails, creating lists of prospects and leads, whose objective is to convert them into future customers.

Tasks of Email Marketing Specialist

  • Creation and monitoring of a wide variety of email marketing campaigns
          Ensuring the graphic design of e-mails on computer and on Mobile
         Create Email templates
         Create lists of prospects, Leads and customers
          Ensure the segmentation of lists
          Securing email databases for future campaigns
          Email tracking
          Place product orders
          Monitoring and analysis of campaign results

Skills required to become Email Marketing Specialist

    –Practical experience with HTML and content management systems
     –Proficiency in marketing automation technology
      –Knowledge of SEO / SEM and Google Analytics
      –Excellent copywriting skills